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Our Story



Norwich premises circa 1905.



A day in our workshop.




Over 20 years ago our family established a modest kitchen shop in the heart of Norwich called The Annex. From here we could share our passion with the local community and perfect our trade. From those humble beginnings our business has grown to deliver stunning projects to customers across the country, including some celebrities along the way. Although times have changed our ethos hasn't. Our mission is to provide precise, well designed and durable cabinetry that is accessible to people from all walks of life.


Unlike The Annex where we hand make, paint and fit our kitchens, "Alfie and George" supplies fully primed off the peg cabinetry, made to order and delivered straight to your door. This way of trading means we can share our craft with people from further afield, from Lands End to John O'Groats.


Alfie and George is proudly named after two family members who served in World War 2 and we take much inspiration from their generation and values. We provide a no nonsense approach to ensure we deliver quality products and great customer service to match. 


Our experienced cabinet makers use time honoured techniques to produce traditional shaker style cupboards which are designed to last as long as your home.  All our drawer fronts, doors and cabinet faces are made from the finest Tulip wood and our carcasses are hand made using solid premium redwood timber. Our drawers boast beautiful dovetail joints which elegantly knit the wood together, these glide on soft closing German runners. Unlike many other retailers all our doors are an impressive 26mm thick, this makes them extremely sturdy and long lasting. Mortice and tenon joins keep the doors strong and provide a beautifully satisfying finish.










      A customer ready wall unit.



  Painted & fitted kitchen unit.













Once meticulously crafted by our skilled team of cabinet makers all our Alfie and George cupboards are professionally under coated using Becker Alcro paint. We use this paint because it holds the prestigious ‘Eco-Flower badge’, this accolade is awarded for having outstanding environmental credentials and a natural water-based finish.  


        Beckers  Symfoni colour chart (our recommended paint).


We are here to help but the fun part is up to you, make your kitchen dreams come true. 

(Check out our design guide page for advice on room structure, painting and finishing)